Atomic Media

Google on building a better holiday omnichannel strategy

Written on November 15, 2019 at 4:22 pm, by admin

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local business study finds 0% of site traffic coming from email, paid media

Written on November 15, 2019 at 4:22 pm, by admin

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A framework for SEO success with structured data

Written on November 15, 2019 at 4:22 pm, by admin

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Written on November 14, 2019 at 12:22 pm, by admin

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Written on November 14, 2019 at 12:22 pm, by admin

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rand Fishkin on optimizing for and against Google

Written on November 14, 2019 at 12:22 pm, by admin

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rand Fishkin on optimizing for and against Google

Written on November 14, 2019 at 12:22 pm, by admin

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

Written on November 14, 2019 at 12:22 pm, by admin

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

Written on November 14, 2019 at 12:22 pm, by admin

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Reviews platform GatherUp acquired by martech holding company ASG

Written on November 14, 2019 at 12:22 pm, by admin

Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing