Atomic Media

5 audiences you should exclude from your PPC campaigns

Written on December 3, 2019 at 8:12 am, by admin

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More EU antitrust heat for Google (and Facebook) over data collection

Written on December 3, 2019 at 8:12 am, by admin

In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms Nov. 2019 Local Search Update

Written on December 3, 2019 at 8:12 am, by admin

Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to manage search terms in the new match type world

Written on December 2, 2019 at 4:03 am, by admin

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Back to basics: Understanding your paid search metrics

Written on November 28, 2019 at 3:20 pm, by admin

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google cleans up [Christmas]

Written on November 27, 2019 at 10:41 am, by admin

Some surprising ads are no longer appearing on the search result.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Andrea Cruz Lopez on Google Ads expanding match types

Written on November 27, 2019 at 10:41 am, by admin

Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

Written on November 27, 2019 at 10:41 am, by admin

Keep your cool this holiday weekend knowing your campaigns are in top shape.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to use Schema to create a Google Action

Written on November 27, 2019 at 10:41 am, by admin

A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Maps the dominant local search tool, followed by Facebook and Yelp

Written on November 26, 2019 at 6:40 am, by admin

The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing