Atomic Media

3 pitfalls of PPC experiments

Written on December 11, 2019 at 3:20 pm, by admin

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Written on December 11, 2019 at 3:20 pm, by admin

Users now consult multiple sites and expect reviews to be relatively fresh.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adding more news content to ‘top stories’ in search results

Written on December 11, 2019 at 3:20 pm, by admin

Users will now see multiple carousels of news stories.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google now shows carousels of reviews on local business profiles

Written on December 11, 2019 at 3:20 pm, by admin

Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

BERT is rolling out to Google search in over 70 languages

Written on December 10, 2019 at 9:31 am, by admin

The algorithm was first introduced to search in October.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Written on December 10, 2019 at 9:31 am, by admin

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google extends ‘Incognito Mode’ in Maps to iOS users

Written on December 10, 2019 at 9:31 am, by admin

Bulk delete in Timeline is coming to Android next month.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Don’t overlook these 5 quick updates to boost your search ranking

Written on December 10, 2019 at 9:31 am, by admin

Focus on pages on the brink of page 1 ranking but don’t forget about quick fixes to 301 redirects, People Also Ask and FAQ structured data optimizations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Written on December 6, 2019 at 8:26 pm, by admin

MAUs have doubled in the past year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to level up from a Google My Business apprentice to a GMB master

Written on December 6, 2019 at 8:26 pm, by admin

Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing