Atomic Media

Google Ads’ Performance Planner can help predict performance across accounts

Written on January 25, 2020 at 9:17 am, by admin

The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bridging SEO and web development: How to get developers on your side

Written on January 25, 2020 at 9:17 am, by admin

Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Dataset Search is out of beta and adds new features

Written on January 24, 2020 at 5:15 am, by admin

If you want to capitalize on this speciality search engine, make sure to add datasets schema where applicable.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

Written on January 24, 2020 at 5:15 am, by admin

Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Written on January 24, 2020 at 5:15 am, by admin

Grehan also settles the long-running dispute over who coined the term search engine optimization.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google removes ‘ads’ and ‘sponsored’ labels from flight search results

Written on January 24, 2020 at 5:15 am, by admin

There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Listings that earn featured snippets will not repeat on the first page of Google search

Written on January 23, 2020 at 1:03 am, by admin

Instead, they’ll appear at the top of the second results page.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Amazon ad juggernaut: What’s your experience been?

Written on January 23, 2020 at 1:03 am, by admin

Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Stop paying for clicks when you’ve hit conversion capacity with this script

Written on January 23, 2020 at 1:03 am, by admin

To prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your account.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s mobile-first indexing guide update emphasizes the same content across site versions

Written on January 23, 2020 at 1:03 am, by admin

New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing