Atomic Media

Danny Sullivan to keynote SMX Advanced 2020

Written on February 8, 2020 at 12:54 pm, by admin

Don’t miss this through-the-looking-glass talk about Google, plus an exclusive Q&A with Search Engine Land’s Barry Schwartz.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds Siri Shortcuts to its iOS apps

Written on February 8, 2020 at 12:54 pm, by admin

Users can tell Siri to ‘search with Google,’ ‘send email’ and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Posts being rejected because of non-compliance with image guidelines

Written on February 8, 2020 at 12:54 pm, by admin

Google is apparently seeking to upgrade the quality of images in Posts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Dr. Martech and Mr. Hype: A Transformational Webinar

Written on February 7, 2020 at 8:52 am, by admin

What does the decade ahead hold for the martech industry and profession? You’re invited into the conversation.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Now, get your Google Shopping ads on Gmail, Discover, YouTube

Written on February 7, 2020 at 8:52 am, by admin

Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The importance of building brand awareness through Amazon advertising

Written on February 7, 2020 at 8:52 am, by admin

Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Happy 15th birthday to Google Maps, the company’s second most important product

Written on February 7, 2020 at 8:52 am, by admin

Google updates the app that embodies its commitment to local search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

Written on February 6, 2020 at 4:52 am, by admin

By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Justice Department homing in on Google Ad Manager in antitrust probe

Written on February 6, 2020 at 4:52 am, by admin

The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Written on February 6, 2020 at 4:52 am, by admin

The subscription-based product can also be used to identify review trends across sites.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing