Atomic Media

SMX Overtime: How to run effective top-of-funnel search campaigns

Written on April 2, 2020 at 7:55 pm, by admin

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers surveyed say they would choose Google Ads over SEO if they had to

Written on April 1, 2020 at 4:37 pm, by admin

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO for recreational and commercial vehicles in a COVID-19 world

Written on April 1, 2020 at 4:37 pm, by admin

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Support for SpecialAnnouncement schema is coming to Google search

Written on April 1, 2020 at 4:37 pm, by admin

Support is still in development, but site owners can add the SpecialAnnouncement data type in advance.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

Written on April 1, 2020 at 4:37 pm, by admin

There are a mix of considerations, on a spectrum from idealistic to pragmatic.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Written on March 31, 2020 at 1:28 pm, by admin

The change to the sensitive events section of the policy is effective immediately.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Setting up a Microsoft Audience ads campaign

Written on March 31, 2020 at 1:28 pm, by admin

LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Communication tips for local businesses during COVID-19

Written on March 31, 2020 at 1:28 pm, by admin

Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google creates best practices guides & support for health organizations around COVID-19

Written on March 31, 2020 at 1:28 pm, by admin

Google is offering more guidance and support to those in the health space..

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19

Written on March 30, 2020 at 10:09 am, by admin

Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing