Atomic Media

What Google’s Search Relations team has been doing in response to COVID-19 [Video]

Written on April 17, 2020 at 3:27 pm, by admin

As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg explains some of the company’s initiatives in this clip from Live with Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Replay: Digital commerce panel on Live with Search Engine Land

Written on April 17, 2020 at 3:27 pm, by admin

The panel will discuss digital commerce marketing in the time of COVID-19 and how commerce marketers’ channel strategies are evolving

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google allows retail chains to Post at scale via GMB API — will it last post-COVID?

Written on April 17, 2020 at 3:27 pm, by admin

Google Posts are free and can be a very effective communication or promotional tool.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads

Written on April 17, 2020 at 3:27 pm, by admin

YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How SEOs are approaching traffic and budget disruptions [Video]

Written on April 16, 2020 at 12:27 pm, by admin

With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say in this clip from Live with Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Written on April 16, 2020 at 12:27 pm, by admin

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic

Written on April 16, 2020 at 12:27 pm, by admin

Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Overtime: Schema and structured data — hidden gold for SEOs

Written on April 16, 2020 at 12:27 pm, by admin

Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A simple script to compare search behavior before – and during – COVID-19

Written on April 15, 2020 at 8:44 am, by admin

How did the coronavirus crisis affect search behavior? This script helps to assess the change.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube launches Video Builder, a lightweight ad creation tool for businesses

Written on April 15, 2020 at 8:44 am, by admin

Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing