Atomic Media

How to evaluate content quality with BERT

Written on July 8, 2020 at 12:39 pm, by admin

Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to create new Google Shopping insight reports in Data Studio

Written on July 8, 2020 at 12:39 pm, by admin

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to set up a simple Google Ads testing framework for continual campaign optimization

Written on July 7, 2020 at 9:20 am, by admin

Regular PPC ad testing is easier than you may think — and can come with big rewards and set you apart from your competitors

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Rich Results Test tool now out of beta

Written on July 7, 2020 at 9:20 am, by admin

Google is deprecating the old Structured Data Testing Tool.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Replay: What SEO practitioners can do to make sites ‘algorithm-proof’

Written on July 7, 2020 at 9:20 am, by admin

Enterprise SEOs talk content creation and optimization for the future.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

Written on July 7, 2020 at 9:20 am, by admin

Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updated guidelines to say spam reports are not for manual actions

Written on July 3, 2020 at 10:52 pm, by admin

Google only uses spam reports to improve its spam prevention algorithms.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook CCPA compliance challenges: Limited Data Use

Written on July 2, 2020 at 7:18 pm, by admin

What you need to know about how Facebook’s handling of California user data might affect your business.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With new ‘pilot program,’ Google again testing ads on local business profiles

Written on July 2, 2020 at 7:18 pm, by admin

The ads can’t be removed or influenced by the business owner.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

Written on July 2, 2020 at 7:18 pm, by admin

If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing