Atomic Media

Back to basics: How to manage your brand through a crisis

Written on July 16, 2020 at 11:39 am, by admin

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

Written on July 15, 2020 at 8:23 am, by admin

There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

Written on July 15, 2020 at 8:23 am, by admin

A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google opens image extension beta, adds countdowns to responsive search ads

Written on July 15, 2020 at 8:23 am, by admin

RSAs are getting more features and functionality.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search engines penalize websites – but why?

Written on July 15, 2020 at 8:23 am, by admin

Penalties must be seen for what they truly are: stopgap measures.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google will now notify GMB account owners by email when local listings suspended

Written on July 14, 2020 at 5:15 am, by admin

Seen as a major step forward, the notice still won’t say explain why.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

Written on July 14, 2020 at 5:15 am, by admin

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics

Written on July 14, 2020 at 5:15 am, by admin

Available in App + Web properties, automate audience creation based on predicted behavior.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Purna Virji of Microsoft on inclusion and accessibility in search

Written on July 14, 2020 at 5:15 am, by admin

Purna also won the US Search Personality Award in 2019 and is just a really good person.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s 3D Swirl ad format now available in DV360

Written on July 10, 2020 at 7:19 pm, by admin

The interactive ads are available in three sizes for mobile.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing