Atomic Media

Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

Written on October 28, 2020 at 9:03 am, by admin

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What passage indexing and natural language processing mean for the future of SEO

Written on October 28, 2020 at 9:03 am, by admin

Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Holiday 2020 is do or die for many SMBs

Written on October 27, 2020 at 5:50 am, by admin

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Live, hands-on search marketing workshops… only at SMX

Written on October 27, 2020 at 5:50 am, by admin

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Mike Blumenthal on review attribution in local search

Written on October 27, 2020 at 5:50 am, by admin

Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marsbot is Foursquare for AirPods

Written on October 23, 2020 at 8:36 pm, by admin

Its augmented reality for your ears.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads turns 20: The most important trends and changes of the past 5 years

Written on October 23, 2020 at 8:36 pm, by admin

Looking back, we can see where the biggest trends in search (and beyond) are heading.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Written on October 23, 2020 at 8:36 pm, by admin

Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Written on October 22, 2020 at 5:35 pm, by admin

Pricing and promotions in Google Shopping could be more important than ever this year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google moves one step closer to ads that can deliver personalization and privacy

Written on October 22, 2020 at 5:35 pm, by admin

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing