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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Written on December 31, 2020 at 9:13 pm, by admin

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google algorithm updates 2020 in review: Core updates, passage indexing and page experience

Written on December 31, 2020 at 9:13 pm, by admin

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google algorithm updates 2020 in review: core updates, passage indexing and page experience

Written on December 30, 2020 at 5:10 pm, by admin

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Biased language models can result from internet training data

Written on December 29, 2020 at 1:02 pm, by admin

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Written on December 28, 2020 at 8:59 am, by admin

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Some early observations on the Google December core update

Written on December 24, 2020 at 7:32 pm, by admin

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Will COVID vaccine rollout bring back in-person conferences?

Written on December 23, 2020 at 3:25 pm, by admin

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Brand reputation and the impact of Google SERP selections

Written on December 23, 2020 at 3:25 pm, by admin

How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google algorithms vs Google penalties, explained by an ex-Googler

Written on December 23, 2020 at 3:25 pm, by admin

This former Google quality analyst explains the difference between Google’s algorithms, manual actions, quality and penalties.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

Written on December 23, 2020 at 3:25 pm, by admin

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing