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Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Written on February 9, 2021 at 5:36 am, by admin

Microsoft Advertising says eCPC increases conversions while lowering CPA. while some advertisers worry about loss of control.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX kicks off in two weeks… don’t miss out!

Written on February 9, 2021 at 5:36 am, by admin

Register now to get your All Access pass for just $149 — or bundle with a two-day workshop for $289!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief

Written on February 9, 2021 at 5:36 am, by admin

Plus, Google Ads Auto Applied Recommendations explained

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google publishes new manual actions aimed at Google News and Discover penalties

Written on February 9, 2021 at 5:36 am, by admin

Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google expands phrase match to include broad match modifier traffic

Written on February 5, 2021 at 2:42 pm, by admin

Broad match modifier will be phased out as part of the change.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads Auto Applied Recommendations: Every setting, explained

Written on February 4, 2021 at 10:42 am, by admin

There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google will suspend merchant sites that show higher prices in the checkout

Written on February 4, 2021 at 10:42 am, by admin

Starting on April 6, 2021 Google will begin to enforce that the price showing on your product landing page matches that in the cart.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms

Written on February 3, 2021 at 6:42 am, by admin

The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console Discover performance report now includes all data

Written on February 3, 2021 at 6:42 am, by admin

Also be on the look out for the new origin referrer for Chrome Google Discover traffic.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search launches about this result feature

Written on February 2, 2021 at 2:31 am, by admin

Google launches a feature to help searchers learn more about the search result listing before they click on it.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing