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Google, Microsoft throw down the gauntlet and why Excel is the foundation of SaaS; Monday’s daily brief

Written on March 15, 2021 at 1:14 pm, by admin

Plus, Instagram expands accessibility in Stories

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief

Written on March 13, 2021 at 5:05 am, by admin

Plus the Google algorithm updates continue, including a local search update.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief

Written on March 12, 2021 at 12:39 am, by admin

Plus, why you should automate more PPC tasks

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console rich results report updated

Written on March 12, 2021 at 12:39 am, by admin

Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured data.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Static headlines now available for DSAs in Microsoft Advertising

Written on March 12, 2021 at 12:39 am, by admin

Marketers can now have full control over their ad text with Dynamic Search Ads

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Key trends in PPC, reporting and analytics in 2021 and beyond

Written on March 10, 2021 at 8:20 pm, by admin

With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Has automation actually changed the way you do your job?; Wednesday’s daily brief

Written on March 10, 2021 at 8:20 pm, by admin

Plus, Google goes organic with its hotel search listings

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief

Written on March 9, 2021 at 3:48 pm, by admin

Plus, local marketing masters and the headless CMS

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Hotel search showing free listings in results

Written on March 9, 2021 at 3:48 pm, by admin

Google opens the door to more hotels by offering free hotel listings, separate from paid results.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How targeted advertising is impacted under Virginia’s CDPA

Written on March 9, 2021 at 3:48 pm, by admin

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing