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FLoC testing hits a snag in Europe; Wednesday’s daily brief

Written on March 24, 2021 at 2:02 pm, by admin

And, which is more difficult for brands, being authentic or conveying authenticity?

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

Written on March 24, 2021 at 2:02 pm, by admin

Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s current FLoC tests aren’t GDPR compliant

Written on March 24, 2021 at 2:02 pm, by admin

Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 local review trends to watch in 2021

Written on March 23, 2021 at 10:52 am, by admin

It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube experiments with automated lists of products detected in videos

Written on March 23, 2021 at 10:52 am, by admin

Plus, enabling YouTube video playback directly within Twitter may help content creators get more views.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief

Written on March 23, 2021 at 10:52 am, by admin

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Zero-click Google searches rose to nearly 65% in 2020

Written on March 23, 2021 at 10:52 am, by admin

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Privacy AND targeted content: can they coexist?; Monday’s daily brief

Written on March 22, 2021 at 7:52 am, by admin

Plus, how the NYT A/B tests headlines

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO

Written on March 22, 2021 at 7:52 am, by admin

We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google clarifies the SharedArrayBuffer notification

Written on March 20, 2021 at 1:48 am, by admin

After much confusion, Google explained why it send out these notifications and what your next steps should be.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing