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Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief

Written on April 22, 2021 at 10:54 pm, by admin

Plus, Microsoft Advertising announces new products and features

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google local car dealership inventory search results

Written on April 22, 2021 at 10:54 pm, by admin

Google seems to be getting into the local car inventory space with a new search service.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import

Written on April 21, 2021 at 7:54 pm, by admin

Plus, Microsoft announces private search for Bing API

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief

Written on April 21, 2021 at 7:54 pm, by admin

And, no, tCPA and tROAS aren’t going away.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Health insurance advertisers in the U.S. now required to pass Google Ads certification

Written on April 20, 2021 at 4:52 pm, by admin

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

Written on April 20, 2021 at 4:52 pm, by admin

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

Written on April 20, 2021 at 4:52 pm, by admin

And why you should use social media as a key component of your negotiation research

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google product reviews algorithm update was big but not like a core update, say data providers

Written on April 20, 2021 at 4:52 pm, by admin

Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WordPress proposes blocking FLoC by default

Written on April 19, 2021 at 1:50 pm, by admin

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google postpones page experience update rollout

Written on April 19, 2021 at 1:50 pm, by admin

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing