Atomic Media

As UGC gets a pandemic bump, brands need to leverage customer content now

Written on May 7, 2021 at 3:11 pm, by admin

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Events of the future will be hybrid and “always on”

Written on May 7, 2021 at 3:11 pm, by admin

In-person will return, but the virtual genie can’t be put back in the bottle

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Written on May 6, 2021 at 12:05 pm, by admin

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ready to go out on your own? Building a digital marketing business from scratch

Written on May 6, 2021 at 12:05 pm, by admin

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief

Written on May 5, 2021 at 8:51 am, by admin

Plus, nearly half of TikTok users have purchased something they saw on the platform

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Written on May 5, 2021 at 8:51 am, by admin

And, Customer Match is now generally available to all advertisers on Microsoft’s platform.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

No more Shopping Ads for digital books; Tuesday’s daily brief

Written on May 5, 2021 at 8:51 am, by admin

Plus, here’s your guide to auditing for Core Web Vitals

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising to treat phrase match the same way Google Ads does

Written on May 5, 2021 at 8:51 am, by admin

The new treatment will begin in mid-May.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Best rates on SMX Advanced end Saturday – act now!

Written on May 4, 2021 at 5:47 am, by admin

Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief

Written on May 4, 2021 at 5:47 am, by admin

Plus, check out our new Google Search Console guide

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing