Atomic Media

Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Written on May 27, 2021 at 10:41 pm, by admin

Google announced a number of local ad features at its annual Google Marketing Livestream event.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Written on May 27, 2021 at 10:41 pm, by admin

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Written on May 27, 2021 at 10:41 pm, by admin

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

News from Google I/O for technical SEO practitioners and site developers

Written on May 26, 2021 at 7:30 pm, by admin

For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the “What’s new for The Web Platform” keynote.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Convert: Submit your session ideas now

Written on May 26, 2021 at 7:30 pm, by admin

We’re looking for search marketers who specialize in identifying and converting customers throughout the buyer’s journey.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

May 22 Google update was big, despite Google’s being mum about it; Wednesday’s daily brief

Written on May 26, 2021 at 7:30 pm, by admin

Core web vitals ranking tidbits and less data in Search Console

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Looking to leave WordPress behind? You’re not alone

Written on May 25, 2021 at 4:25 pm, by admin

Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Book now for SMX Advanced – rates increase next week!

Written on May 25, 2021 at 4:25 pm, by admin

Early Bird rates end this Saturday, May 29… and once they’re gone, they’re gone.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn introduces Event Ads and “boosted” posts

Written on May 25, 2021 at 4:25 pm, by admin

Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google removing generic rich results filter from Search Console performance report

Written on May 25, 2021 at 4:25 pm, by admin

Google says this is because it now breakouts most rich result types in their own search appearance filters.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing