Atomic Media

A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

Written on August 4, 2021 at 9:40 pm, by admin

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Do you follow the Google guidelines?; Wednesday’s daily brief

Written on August 4, 2021 at 9:40 pm, by admin

Also, Target impression share in Microsoft Advertising grows.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief

Written on August 3, 2021 at 6:40 pm, by admin

Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Target impression share bidding, other August changes now available in Microsoft Ads

Written on August 3, 2021 at 6:40 pm, by admin

Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Convert kicks off in two weeks… don’t miss out!

Written on August 3, 2021 at 6:40 pm, by admin

Join us online, August 17, to learn actionable tactics that drive more organic and paid conversions… no matter your KPIs.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

Written on August 2, 2021 at 3:35 pm, by admin

The update also enables advertisers to download specific parts of their campaigns to work on offline.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s back-to-school shopping tips for local merchants; Monday’s daily brief

Written on August 2, 2021 at 3:35 pm, by admin

And, should advertisers or platforms bear the burden of digital service taxes?

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google math solver guidelines require accuracy

Written on August 2, 2021 at 3:35 pm, by admin

Google has added a number of technical and content quality guidelines to math solver markup.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s local ads tips for the back-to-school shopping season

Written on July 31, 2021 at 9:18 am, by admin

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Did Google admit it uses click data for search? Not really.; Friday’s daily brief

Written on July 31, 2021 at 9:18 am, by admin

And, you’re no longer allowed more than one ClaimReview element per page.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing