Atomic Media

Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief

Written on September 29, 2021 at 3:56 am, by admin

And, should robots.txt support a feature for no indexation? Take the survey.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products

Written on September 29, 2021 at 3:56 am, by admin

The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Should robots.txt support a feature for no indexation? Take the survey

Written on September 28, 2021 at 12:55 am, by admin

“I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social media advertising is getting harder; Monday’s daily brief

Written on September 28, 2021 at 12:55 am, by admin

Plus, the latest jobs in search marketing

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

Written on September 28, 2021 at 12:55 am, by admin

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook changes business ad options in reaction to iOS updates

Written on September 24, 2021 at 3:44 pm, by admin

While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Data, data, data, data rockin’ everywhere; Friday’s daily brief

Written on September 24, 2021 at 3:44 pm, by admin

Plus, set your inclusion attributes in Microsoft Advertising

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Written on September 23, 2021 at 12:35 pm, by admin

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolls out new products for travel and leisure businesses; Thursday’s daily brief

Written on September 23, 2021 at 12:35 pm, by admin

Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify merchants.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Written on September 23, 2021 at 12:35 pm, by admin

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing