Atomic Media

How to solve the marketing reporting conundrum without being a magician

Written on October 20, 2021 at 3:22 pm, by admin

In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The revised Google search quality guidelines are out; Wednesday’s daily brief

Written on October 20, 2021 at 3:22 pm, by admin

Health insurance ad formats for Microsoft Advertising…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp

Written on October 20, 2021 at 3:22 pm, by admin

A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Written on October 19, 2021 at 12:09 pm, by admin

This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meet your Search Engine Land Awards Search Marketers of the Year

Written on October 19, 2021 at 12:09 pm, by admin

Not only have these marketers exceeded expectations in every way, but they’ve focused on giving back to their companies, departments, and communities.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Announcing the Search Engine Land Awards 2021 Winners

Written on October 19, 2021 at 12:09 pm, by admin

The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google search quality guidelines update expand YMYL category, defines lowest quality content and more

Written on October 19, 2021 at 12:09 pm, by admin

One year after later, Google has refreshed the search quality raters guidelines.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How infinite scroll will affect your ad metrics; Monday’s daily brief

Written on October 18, 2021 at 8:55 am, by admin

Plus, we’re all hackers now!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration

Written on October 18, 2021 at 8:55 am, by admin

The tool helps advertisers better understand post-click user behavior and engagement on landing pages.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Messy SEO Part 3: How to find cached images and improve user experience

Written on October 18, 2021 at 8:55 am, by admin

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing