Atomic Media

Google launches perspectives filter in mobile search results

Written on June 11, 2023 at 9:46 am, by admin

Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live.

What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option. Click on the “perspectives” option to load those results:

More about perspectives. Searchers can filter their search results to show results to see videos, blogs and forums. These results aim to show people a more “lived experience” to their search queries, Liz Reid, VP of Search at Google, told Search Engine Land at Google I/O. These searchers are able to see answers from people who are sharing their own personal perspectives and these answers are provided in a user interface that is more friendly and consumable to the younger searcher.

When you tap on the perspectives filter, you will see more long and short-form videos, images, and written posts that people have shared on discussion boards, Q&A sites, and social media platforms, Google explained.

We saw Google testing perspectives early on, but those two examples are different from what we covered here. I spotted this in early May.

Hat tip to Kumarpal Shah for spotting this on Saturday.

Why we care. Here is a new way to see content within forums, videos, blogs and other formats where people are giving their view and perspectives on a specific topic.

The filter is deep inside the search filter bar, so it is not clear how many people will use it but it is rolling out now and some of you may be able to play with it to see if your content shows up for some queries.

The post Google launches perspectives filter in mobile search results appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google, Microsoft generative AI experiments concern advertisers

Written on June 10, 2023 at 6:45 am, by admin

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content.

Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Digital marketers are calling on Google and Microsoft to give them the chance to opt out of their ad placement experiments in response.

What is happening? Google announced last month that it was planning to use existing search ads in experiments with its new Search Generative Experience. The search engine also said that advertisers would not have the choice to opt out, however, it would be closely monitoring the performance of ad placements during the experimental phase.

Meanwhile, Microsoft is experimenting with ads in its Bing AI chatbot. Advertisers once again are not being given the choice to opt out. However, despite their concerns, the new Bing chatbot has so far received positive feedback from searchers, with 71% giving it the thumbs up in its launch week.

Have Google or Microsoft responded to concerns? Both tech giants have said that they are listening to issues raised by advertisers and are actively working on addressing their feedback. However, as these ad placement experiments are still in the very early stages of testing, marketers still will not be given the choice to opt out.

---

---

How have advertisers responded? Digital marketers are concerned about the content their brands could potentially be associated with and are eager to take back control over where their ads appear online. Some businesses have temporarily pulled their ad spending in response to such restrictions, according to Reuters. Others have described the practices as “not industry standard”.

What have Google and Microsoft said? We’ve asked Google and Microsoft to comment on our story and will update if we hear back.

The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

TikTok targets $20 billion in ecommerce sales

Written on June 10, 2023 at 6:45 am, by admin

TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise.

The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported.

Why we care: TikTok had the highest app store spend across the U.S., UK, France, Germany and Indonesia in the first quarter of 2023, according to Data.ai. Teaming up with the social media giant could not only help advertisers reach a huge audience on the most addictive social app in the world, but also a consumer base who are more likely to spend, which could result in higher conversions.

How does it work? TikTok Shop shows ads to users on its main social media app while they scroll through a never-ending feed of short video clips and livestreams. The business model, which combines entertainment with impulse buying, has already helped Douyin (TikTok’s sister app) establish itself as a major ecommerce player in China, competing against the likes of Amazon and Shopee – an achievement it hopes to repeat in the U.S.

Why now. Revenue from TikTok’s advertising business, which has historically been its primary source of income, is reportedly falling due to a worldwide slowdown in ad sales. So the app is now focusing its efforts on making the $17 trillion online ecommerce arena its main revenue driver instead.

---

---

Is TikTok banned in the U.S.? The state of Montana is imposing a ban on TikTok downloads from next year. Lawmakers in other states have also proposed similar bills for a nationwide ban across the U.S. – but a final decision is yet to be made by President Joe Biden.

TikTok fighting a potential U.S. ban. TikTok has 150 million U.S. users and is actively taking steps to prevent the ban, including introducing a range of security measures to address national security concerns raised by American politicians. It is giving partners like Oracle Corp. the right to review its technology and cordoning off American TikTokers’ data.

What TikTok has said. TikTok has declined to comment on its ecommerce plans. However, the social media did release a statement about its future in the U.S.:

• “A US ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our service worldwide. We’re disappointed to see this rushed piece of legislation move forward, despite its considerable negative impact on the free speech rights of millions of Americans who use and love TikTok.”

The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Chat gains voice search on desktop interface

Written on June 10, 2023 at 6:45 am, by admin

Bing Chat now supports voice chat from the desktop version of the interface. That means you can click on the microphone icon in the input box and speak your question to Bing Chat.

What it looks like. Here is a GIF of this in action, as provided by the Bing Blog.

Supported languages. This feature works in the following languages:

• English
• Japanese
• French
• German
• Mandarin

Microsoft said more languages will be supported in the future.

Speak back. Microsoft said it also supports speaking back the answers to you using text-to-speech answers. Bing chat “will respond to your questions in its own voice,” Microsoft said.

Why we care. Chat assistants and search engines are probably smarter at giving answers when the questions asked are more human-like and verbose. Speaking your query or questions will likely drive a more human-like and verbose type of question, which should help the AI provide a better response.

The post Bing Chat gains voice search on desktop interface appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Reddit launches new ad products to boost conversions

Written on June 10, 2023 at 6:45 am, by admin

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool.

Why we care. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions.

What’s new? Reddit’s new ad products enable brands to better connect with consumers already in research mode with the intention of making a purchase. These are:

Contextual Keyword Targeting. This new feature will help you reach consumers in active conversations on Reddit by choosing specific keywords you want their brand to be associated with. You will also be able to align keywords with creative ad copy for increased relevance.

As Reddit threads often become evergreen sources of information, Contextual Keyword Targeting will also provide long-term advertising opportunities.

Product Ads. This new ad format will let you target consumers already in the midst of their shopping journey. It will display information such as product descriptions and pricing (in local currency).

Product Ads will also feature call-to-action buttons that will direct users to a brand’s product page. Also, you will also be able to create ads directly from existing catalogs, quickly and easily with no need for additional resources.

In addition, if you are simultaneously activating ad campaigns on competitor platforms, you will be able to easily import the same catalogs to the Reddit Ads Manager.

What Product Ads look like. Here’s an example of a Reddit Product Ad:

---

---

What has Reddit said? Reddit Chief Revenue Officer, Harold Klaje, told Search Engine Land:

• “These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation.”
• “Our approach to this next phase of our Ads Product offering is to help brands help people make informed decisions, find answers to their questions, and discover products they care about – while in the process enabling advertisers to build connections with new and valuable new audiences,” Klaje added.

Interesting stats:

• Redditors make 2x more category purchases than other online customers.
• Redditors spend 2.5x more per purchase.
• Redditors are more than 56% more likely to talk about a brand online positively.
• Redditors are more than 46% more likely to trust a brand that advertises on Reddit.

Redit’s announcement: Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads.

The post Reddit launches new ad products to boost conversions appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads API v.14 is here, with 5 big updates

Written on June 9, 2023 at 3:45 am, by admin

Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4.

Why we care. Version 14 of Google Ads API offers an improved user experience by enhancing both campaign management and performance.

What’s new? Here are just a few highlights of the 2023 update.

• Account-level negative keywords: This new feature will enable advertisers to retrieve, create and update account-level negative keywords. This means that users will be able to exclude specific keywords from targeting not just a single ad group or campaign, but a whole account.
• New recommendation types: This includes DynamicImageExtensionOptInRecommendation for advertisers whose accounts will benefit from enabling dynamic image extensions. It also includes LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which will help users to tweak their return on ad spend.
• New conversion action types: These new features will help advertisers to identify conversions imported from Google Analytics and determine if a conversion is from a GA4 or Universal Analytics property. This is particularly important as GA4 is replacing Universal Analytics on July 1, and so these changes need to be reflected in Google Ads API v14.
• Offline conversion clients summaries: This is a brand new field in customer resources that offers information about the offline conversion process, such as how many conversions were uploaded successfully and how many failed when the offload jump was executed.
• Keyword planning space: Google Ads API V14 features a new method called GenerateForecastKeywordMetrics, to support keyword forecast metrics without needing to create a keyword plan first.

What Google said. Mattia Tommasone, Senior Developer Relations Engineer on the Google Ads API team, told Search Engine Land:

• “As you can see, there are many updates, changes, improvements and new ways to retrieve information from Google Ads API, version 14. The ones we have mentioned are just a few highlights. And we can’t wait to see you try out all of the new features in this version.”

Timeline:

• June 2023 – Google Ads API version 14 is released
• April 2023 – Google Ads API version 13.1 is released
• October 2022 – Google Ads API version 12 is released
• August 2022 – Google Ads API version 11.1 is released
• June 2022 – Google Ads API version 11 is released
• April 2022 – Google Ads API version 10.1 is released
• February 2022 – Google Ads API version 10 is released

Further reading: For the complete list of changes made to Google Ads API in version 14, read the full release notes.

The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn Ads rolling out generative AI, new ad formats

Written on June 9, 2023 at 3:45 am, by admin

LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads.

Why we care. LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue.

Testing Generative AI. LinkedIn is starting to test what it calls AI Copy Suggestions. It suggests headlines and text copy for ads based on your LinkedIn Page. Advertisers can select from five options, make edits and then apply the copy to a campaign.

Here’s what it looks like:

Only a limited number of North American advertisers have access to AI Copy Suggestions in LinkedIn Campaign Manager. But the company indicated it plans to roll out the feature to more languages and regions in the coming months. 

LinkedIn joins Google Ads, Meta, Amazon and other platforms that now (or soon will) offer generative AI to advertisers.

In-Stream Video ads. LinkedIn is bringing pre- and mid-roll ads to its network of third-party publishers:

• “These ads, which will appear on mobile or desktop apps and sites, will play at the beginning (pre-roll) and middle (mid-roll) of long-form video content on trusted publisher sites across the LinkedIn Audience Network,” LinkedIn said.

Conversation Ads and Thought Leader Ads. These two new ad formats are not new, but they will become generally available starting in July.

• Conversation Ads let you set up multiple call-to-action buttons (for content or offers) and collect leads. Here’s an video showing how it works:

• Thought Leader Ads let you promote content from company executives and employees – who must be verified members. Advertisers must have Direct Sponsored Content Permissions.

The announcement. You can LinkedIn announcement here.

The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Store Ads to appear in Bing search results

Written on June 9, 2023 at 3:45 am, by admin

Microsoft Store Ads will now appear in Bing search results, the company announced. Previously only available in the U.S., Microsoft will also open access to Store Ads to advertisers around the world.

Why we care. Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. as Microsoft Store Ads is going global this month, with plans to expand to 150 new regions.

How it works. Developers can promote their apps built for Windows on Microsoft Store Ads by following a few simple steps.

• First, get in touch with your Microsoft Advertising account manager or Microsoft Store representative.
• Then, contact the Microsoft Advertising Sales Team to set up a new account.
• Next, call the Microsoft Advertising Support Team if you are a non-managed account customer.
• If your app or game is not in the Microsoft Store yet, publish your Windows appOpens in new window.
• If you want your add to also have the opportunity to appear in Bing Search results, ensure the Ad Distribution Controls are set to All.

What’s next? Microsoft announced at Build 2023 that it is also planning to launch additional features to simplify its existing process for advertisers.

• Premium Search Ads: Available through the Microsoft Store, this feature has been created to offer a visual and prominent ad placement to help advertisers reach more customers and increase downloads.
• Microsoft Advertising Software Development Kit (SDK): Advertisers will be able to use this tool to re-target audiences on the Microsoft Network.
• Simplified user interface: The new design enables advertisers to link their apps with one click once. This will make looking up app information easier as digital marketers will be able to track and analyze app installations, in-app purchases, as well as monitor customer engagement.

The announcement. You can read more about Store Ads in Microsoft’s announcement.

The post Microsoft Store Ads to appear in Bing search results appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon may launch ads on Prime Video

Written on June 9, 2023 at 3:45 am, by admin

Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported.

Amazon has not officially confirmed the news, but industry insiders have said that Prime subscribers would have the option to pay extra for ad-free shows and films if plans do go ahead.

Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Netflix’s ad tier already has nearly 5 million monthly active users. Meanwhile, Disney expects up to 70% of subscribers to switch to its ad-supported tier.

If Amazon follows in its rivals’ footsteps, it would create huge opportunities for digital marketers to team up with the third fastest-growing ad business in the U.S., having made $9.5 billion in the first quarter of 2023 (a year-on-year increase of 21%). Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. But more doors could open for premium advertising if plans go ahead.

Why the change? An increasing number of streaming giants have been introducing ad-supported tiers to increase revenue and grow subscribers, such as HBO’s Max and NBCUniversal’s Peacock.

Amazon has been exploring new ways to boost revenue after the company made tens of thousands of layoffs, which impacted its ad division in April. It was the largest number of layoffs in the business’ 29-year history following a recruitment surge during the COVID pandemic.

The company is now shifting its focus on investing in new original shows, concerts and live sports, which premium advertising can be sold around.  

What has Amazon said? Amazon has reportedly been in discussions about Prime Video ad tiers with Warner Bros, Discovery and Paramount Global. However, as talks are believed to be in the very early stages, representatives from all three brands have refused to comment just yet.

However, in April, Amazon CEO Andy Jassy hinted at the huge potential he sees in ads, despite the recent layoffs. He said:  “Even in difficult economies, most people still shop and with the largest e-commerce shopping venue, we have a lot of customers that companies seek to reach.”

How else will things change for advertisers? In addition to creating more advertising opportunities on Prime Video, Amazon has confirmed that it is working on giving digital marketers the tools to create AI images and videos in ad campaigns. This could significantly help boost listings and sales. However, a timeline is yet to be confirmed.

The post Amazon may launch ads on Prime Video appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 ways to maximize landing page conversions by Cynthia Ramsaran

Written on June 8, 2023 at 12:44 am, by admin

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics.

So are you ready to learn the secrets of high-converting landing pages?

Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

Learn more by registering for and attending “7 Ways to Make Your Landing Pages Work Harder For You!” presented by iQuanti.

---

Click here to view more Search Engine Land webinars.

The post 7 ways to maximize landing page conversions appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing