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Change Who Pays: New Google Ads process for client account transfers

Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account.

Details. Google Ads sent an email sent to users about the change:

What to do. You will need two details to complete a transfer:

Google Ads support page. Transfer your client account to another agency

Why we care. As Georgi Zayakov put it on LinkedIn: “Finally, advertisers may now initiate this change directly within the Google Ads manager account themselves, without needing to reach out to the support team.”

The email. Here’s a screenshot of the email, shared by Zayakov:

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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