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Microsoft Advertising September product roundup

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Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible.

Key updates:

Making Connected TV (CTV) more accessible

Microsoft Advertising is expanding its CTV offerings to make this powerful medium available to businesses of all sizes. Advertisers can now:

Performance Max Updates

Microsoft continues to refine its Performance Max campaign type, with key updates including:

New bid strategy available. For those focusing on high-value conversions, the Max Conversion value bid strategy is now available for portfolio bidding, helping advertisers maximize the total sales value of their campaigns.

Why we care. These updates are worth paying attention to as they are most likely to boost engagement, and provide greater flexibility in campaign customization. With even more AI-driven tools, expanded access to premium channels like Connected TV, and advanced verification features, these updates give more ways to reach the right audience, optimize performance, and protect your brand.

The bottom line: These updates not only expand the capabilities of Microsoft Advertising but also streamline the process for advertisers, making it easier to reach and engage audiences across various platforms and formats.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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