New Google tools to boost first-party data strategies
Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies.
Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.
Driving the news. Google announced Tag Diagnostics and a new consent management setup, both designed to streamline first-party data collection and utilization.
Details. The new offerings include:
Tag Diagnostics:
- Provides at-a-glance view of account health.
- Alerts users to potential measurement issues.
- Offers guidance on fixing problemsAvailable in Google Tag Manager, Google Ads, and Google Analytics.
Integrated Consent Management Platform (CMP) setup:
- Streamlines consent banner creation and consent mode implementation.
- Works within Google Ads, Analytics, and Tag Manager interfaces.
- Integrates with several CMP partners, including consent manager, Cookiebot, iubenda, and Usercentrics.
What’s next: Google plans to continue adding new diagnostics capabilities and investing in first-party data solutions as the industry evolves.
Bottom line. As digital advertising faces a privacy-driven shift, Google is positioning itself as a key enabler of first-party data strategies for advertisers.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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