Display & Video 360 instant reports coming to Bid Manager API
Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting.
The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint.
Why we care. Instant reports provide advertisers with real-time or near real-time reporting data, as opposed to waiting for offline/batch reports. This allows for more timely analysis and optimizations.
What’s happening.
- Existing standard, reach, YouTube, and URA reports will only be available under the Instant Reporting tab, with same query/report IDs.
- Any new standard, reach, YouTube, and URA reports must be built under the Instant Reporting tab.
- The migration will happen in batches by partner over the coming months, with all reports for a partner migrating at once.
Context. This follows Google’s previously announced move to migrate certain report types to instant reporting for faster data access.
Support.
- General migration questions can go through the standard DV360 support form.
- API-specific issues should use the new Bid Manager API technical support contact form.
The big picture. The API integration allows advertisers to programmatically access DV360’s real-time reporting data for analytics and optimizations.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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