Google publishes Performance Max developer guide
Google released a dedicated guide for developers called the Performance Max developer guide.
The document is aimed at helping developers access the necessary information to build PMax integrations more easily.
Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location.
Additional improvements. Google Ads also announced several other improvements, including:
- A new guide called “Structure Requests”, which provides detailed insights into the complexities of creating and updating PMax campaigns through requests.
- Updating the developer documentation so that it now more clearly identifies and renames business goals for easier navigation and understanding:
- Standard Performance Max is now referred to as Performance Max for online sales or lead generation.
- Performance Max for Retail is now referred to as Performance Max for online sales with a product feed.
Deep dive. Read Google’s announcement in full for more information.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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