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Google Analytics 4 updates Advertising workspace to simplify reporting

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers.

The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights.

What’s changing? With this update, you can now use the following sections for either behavioral or performance reporting:

Additionally, the Explore section, Custom Reports, and the Data API will provide behavioral insights as well as anonymized and aggregated insights from ads campaigns.

Timeline. All advertisers and publishers who have their GA4 properties linked with Google Ads will see this update by the end of next week.

Next steps. There is no action needed for this change. 

Why we care. These updates make it simpler to switch between behavioral insights and advertising/publisher insights, making the reporting process smoother and allowing users to focus better on data relevant to them.

What Google is saying. A Google spokesperson said in a statement:

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Deep dive. Read our GA4 guide for more information on how to use the platform.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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