Atomic Media text

Atomic Media

Yelp ad revenue jumps 13% to record $1.28 billion

Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023.

Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%.

Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth.

Restaurants, Retail and Other sectors. Yelp reported a 10% increase to a record $483 million, driven by growth in advertiser demand

Self-serve and Multi-location. Together, these channels accounted for approximately 50% of Yelp’s 2023 advertising revenue. Self-serve revenue increased by approximately 20% year over year and multi-location revenue grew by approximately 15% year over year.

What Yelp is saying. Jeremy Stoppelman, Yelp’s co-founder and chief executive officer, said in a statement:

Why we care. Yelp’s increasing ad clicks, indicating a positive return on investment, make it a strong contender for your ad spend this year. This is especially noteworthy for brands in the Services sector, as Yelp is strategically shifting its focus to this area to generate more quality leads for advertisers.

Get the daily newsletter search marketers rely on.

See terms.

Deep dive. Read Yelp’s full Q4 2023 earnings report in full for more information.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Category seo news | Tags:

Social Networks : Technorati, Stumble it!, Digg,, Yahoo, reddit, Blogmarks, Google, Magnolia.

You can follow any responses to this entry through the RSS 2.0 feed.

No Responses to
“Yelp ad revenue jumps 13% to record $1.28 billion”

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

By submitting a comment here you grant Atomic Media a perpetual license to reproduce your words and name/web site in attribution. Inappropriate comments will be removed at admin's discretion.