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Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.”

When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers.

Why we care. If your GBP has unexpectedly stopped generating leads, it may be due to someone else linking an LSA to your GBP. Identifying this issue requires consultation with your Google support representative.

Drop in leads. The initial complaint surfaced when a business owner shared their experience on the Google Business Profile forum. They reported that their LSA was performing well initially. However, overnight, their leads and even spam abruptly ceased, leaving them puzzled about the root cause of the issue. They elaborated:

‘Brutal tactic’. Commenting on the flagged issue, Ben Fisher, Co-Founder/Lead Consultant at Steady Demand, urged Google Ads Liaison Ginny Marvin to investigate the loophole on X. He wrote:

What Google is saying. Marvin responded shortly after to confirm Google was looking into the issue.

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Deep dive. Read the Google Business Profiles forum, where the issue is being discussed,  for more information.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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