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Microsoft Audience Ads announces new AI bid strategies and market expansion

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”:

The two new offerings are currently in pilot with general roll out planned for October 2023.

In addition, the tech giant has expanded into 58 new markets, meaning its ads are now served in 187 countries across the globe.

Why we care. Automated bidding can save advertisers time and effort, thanks to AI doing the heavy lifting. It takes care of improving your campaign’s performance without you needing to get hands-on. With these particular new bid strategies, you also maintain control as you still have the freedom to set your budget and choose how you want to measure success.

What are Audience Ads? Audience Ads are Microsoft’s native, display ads. These products enable you to target your ideal audience based on Microsoft’s understanding of people’s interests and consumer intent signals. The ads are then served in placements across the web like Microsoft’s MSN, Start, Outlook, and more.

What has Microsoft said? Microsoft Senior Product Marketing Manager Mallory Harwood told Search Engine Land:

Deep dive. Read Microsoft’s Automated Bidding guidelines for more information.

The post Microsoft Audience Ads announces new AI bid strategies and market expansion appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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