Atomic Media text

Atomic Media

Google launches new AI tool to improve YouTube ad optimization

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns

Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads.

Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible.

Why we care. Creative Guidance offers rapid feedback and actionable steps for enhancing video ad performance, ensuring ideal setup and quick optimization to maximize your video ad’s performance.

Creative attributes. Creative guidance can detect if your video ad is missing the following key creative attributes:

Depending on what’s missing in your video ads, you’ll get suggestions for high-impact improvements as well as links to handy tools that could boost the performance of your campaign.

Google has confirmed that it will be introducing more attributes in the not-too-distant future.

How it works. To access Creative guidance in Google Ads, follow these instructions:

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Assets drop down in the section menu.
  3. Click “Videos”.
  4. Click the “Analytics” tab next to “Videos”.
  5. Select your video ad in the drop down menu.
  6. In the “Ideas to try” section below the retention curves, you’ll find the creative attributes you’re missing with recommendations on how to take action.

The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024.


Get the daily newsletter search marketers rely on.

<input type=”hidden” name=”utmMedium” value=”“>
<input type=”hidden” name=”utmCampaign” value=”“>
<input type=”hidden” name=”utmSource” value=”“>
<input type=”hidden” name=”utmContent” value=”“>
<input type=”hidden” name=”pageLink” value=”“>
<input type=”hidden” name=”ipAddress” value=”“>

Processing…Please wait.

See terms.


What has Google said? A spokesperson for Google Ads said in a statement:

Deep dive: Read Google’s Creative guidance in Google Ads update in full for more information.

The post Google launches new AI tool to improve YouTube ad optimization appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Category seo news | Tags:

Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.

You can follow any responses to this entry through the RSS 2.0 feed.

No Responses to
“Google launches new AI tool to improve YouTube ad optimization”





XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

By submitting a comment here you grant Atomic Media a perpetual license to reproduce your words and name/web site in attribution. Inappropriate comments will be removed at admin's discretion.