Atomic Media text

Home
Blog
SEO Services
Web Development Services
Free Stuff
Software Products
Contact

Atomic Media


Pages

  • About

    • Archives



    Categories

    seo news (13227)

    How to create an enterprise SEO monthly report

    Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created for another $10k. 

    Link exchange pitchThe author took the screenshot.

    If you missed that hint of sarcasm above, let’s be clear, you should not be spending your enterprise SEO budget on link exchanges or PBNs. 

    Instead, you should be looking to spend your enterprise SEO budget on SEO tactics that bring value to the company and align with the overall business objectives of your leadership team. 

    And when it comes to reporting to your C-suite, they want to connect the dots between your SEO budget and the bottom line. 

    We’ve all been there. You agonize over creating the Looker Studio dashboard and including the right metrics. You email your boss an impressive, in-depth SEO report and hope for the best. 

    But you are struggling to articulate clearly how your enterprise SEO strategy impacts ROI. 

    Well, it’s time to put your money where your mouth is. Don’t let feelings guide your decisions. Instead, you need hard, cold data to build your enterprise SEO report that will win over your leadership team. 

    My enterprise SEO monthly report template to answer all your boss’s questions

    Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. 

    This report includes screenshots of all my Looker Studio and Tableau dashboards. 

    Caveat: I hate presentation decks. It’s a giant waste of time. But the reality is your boss and your bosses boss will likely want a deck. So give them what they want and what they are comfortable reading. 

    Here’s how to deliver your monthly enterprise SEO report to your boss and across departments

    Every month I send two emails to my bosses, direct reports, and cross-departments. The main goal of these biweekly emails is to begin to build an SEO culture within the company. 

    The second email of the month, typically on the 15th, is the previous month’s report. I call out 3-5 highlights, lowlights, and next steps to give the C-suite a high-level overview. 

    SEO monthly report templateScreenshot taken by author.

    Get the daily newsletter search marketers rely on.

    <input type=”hidden” name=”utmMedium” value=”” />
    <input type=”hidden” name=”utmCampaign” value=”” />
    <input type=”hidden” name=”utmSource” value=”” />
    <input type=”hidden” name=”utmContent” value=”” />
    <input type=”hidden” name=”pageLink” value=”” />
    <input type=”hidden” name=”ipAddress” value=”” />

    Processing…Please wait.

    See terms.

    72 enterprise SEO metrics to include in your monthly enterprise SEO dashboards

    Below is a list of enterprise SEO metrics I include in all my dashboards. 

    It’s important to note that not all of these metrics are shared with my leadership team. Use these metrics to help understand the story you want to tell the leadership team.  

    Also, remember you are an enterprise SEO lead, not a data scientist or Google Analytics expert. 

    If you’re working at an enterprise-level company, you will likely have a data analytics team to collaborate with to build these dashboards with you. 

    In your first 90 days as an enterprise SEO lead, I recommend copying/pasting this as a starting conversation with your data team. 

    All reports listed below should be available to segment by:  

    Website organic dashboard  

    All should be available to segment by organic, direct, or referral traffic. 

    Organic overview 

    Leads overview 

    Organic content overview 

    Organic technical overview 

    14 enterprise SEO tools to make your SEO report look so fresh and so clean

    Below is a list of enterprise SEO tools I use to create my monthly reports: 

    Free enterprise SEO tools

    Paid enterprise SEO tools 

    Enterprise SEO tools I wish I had the budget for: 

    Avoid overwhelming your C-level executives with SEO metrics they don’t care about

    The chances of your boss or any C-level executives reading your 50-page SEO report are about as high as Tom Hanks finding Wilson.

    It’s our job as SEO professionals to get under the hood to see how the car works. It’s our job to diagnose the issues. But it’s not our job to explain how the motor works or why. 

    You must choose wisely the metrics you share.  

    Before you hit send, ask yourself: Is SEO worth it from this report? 

    After all, you must make a compelling case for SEO in your reporting, or SEO will be left behind. 

    The post How to create an enterprise SEO monthly report appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

    Category seo news | Tags:

    Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.

    You can follow any responses to this entry through the RSS 2.0 feed.

    No Responses to
    “How to create an enterprise SEO monthly report”





    XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    By submitting a comment here you grant Atomic Media a perpetual license to reproduce your words and name/web site in attribution. Inappropriate comments will be removed at admin's discretion.

    SEO San Diego
    Entries (RSS) and Comments (RSS)
    Copyright ©1999-2026 ADM, Inc.