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Content API for Shopping and Google Ads API updated for country targeting

Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun.

Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including:

For Google Ads

For Merchant center

In the Content API:

API behavior summary. Additionally, the following is a clarification from Google about the current API behavior for feedLabel:

Coming next. Google says that once the rollout of feed labels is complete, they will accept Products.insert calls with feedLabel set to any string. targetCountry will be optional.

For datafeeds, the datafeeds resource will be updated to include feedLabel in the Content API for Shopping.

Dig deeper. You can read the full announcement from Google here.

Why we care. If you’re a developer and you’re using APIs for content or shopping campaigns, you’ll no longer have to set a target country, but instead use the feedLabel in its place. You can opt-in or out of these features,

The post Content API for Shopping and Google Ads API updated for country targeting appeared first on Search Engine Land.

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