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Link building: the least favorite part of SEO

There are plenty of reasons to love SEO. I certainly do and have since I started my SEO journey in 2007. 

But every job has unique challenges – aspects that can be frustrating, difficult, tedious or even downright painful. 

That’s why, earlier this week in the Search Engine Land newsletter, I asked readers: What is your least favorite part of SEO?

Well, we have a winner. Or loser?

It’s link building. More than 20% of respondents said link building was their least favorite part of SEO. 

Let’s dig into the results. 

Link building and outreach. It’s time-consuming. It’s tedious. And success is never guaranteed. These are a just few of the biggest complaints from SEOs about trying to build quality links that we saw from Search Engine Land readers:

Google. Yes, Google. There were a range of complaints. A few were specific to Google Business Profiles:

But our readers shared other Google-related complaints, ranging from algorithm update timing to GA 4:

Proving the worth of SEO. Have you had to convince your organization that SEO is a smart investment? The answer should be as simple as, “Have you heard of this thing called Google.” Well, now you can point them to this article: Why SEO is a great investment, not just a cost.

Defending the value of SEO shouldn’t be such a struggle anymore. It’s 2022. Yet here we are:

More least favorite parts of SEO. Finally, a few randoms. These answers didn’t fit into any of our other buckets, but they are all valid reasons for these being called out as a least favorite part of SEO:

(Note: you can read even more answers to this same question on Twitter. Google’s John Mueller asked the same question.)

Why we care. It’s good to share our frustrations with our peers. Clearly, many of you are experiencing some similar pain points in the SEO world. Just remember, it’s completely normal to not like parts of your job all the time. That could go for certain tasks, projects, clients or co-workers. And if you love link building? We salute you!

The post Link building: the least favorite part of SEO appeared first on Search Engine Land.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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