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Archive for the ‘seo news’ Category

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Bing Webmaster Tools gets a new robots.txt tester

Wednesday, July 29th, 2020

Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Saying adieu to AMP: You might be giving up rankings — and revenue

Monday, July 27th, 2020

In one study travel marketers saw a 29% bump in mobile revenue with AMP.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Video: Brian Ussery of Razorfish on SEO for e-commerce sites

Monday, July 27th, 2020

We also talked about the new GoogleBot and some of the old days in the SEO industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

Monday, July 27th, 2020

The social media marketing week in review: A round up of news and announcements you may have missed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The importance of valuing latent orders to successful Amazon Sponsored Products management

Friday, July 24th, 2020

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Next on Live with Search Engine Land: What’s New With The Bing Webmaster Guidelines

Friday, July 24th, 2020

Updates include how Bing crawls, indexes, ranks web pages, and handles search spam.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




COVID-19 is the asteroid that struck American small business

Friday, July 24th, 2020

Billions will be lost to digital marketing if SMBs close their doors.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Common Shopify SEO pitfalls and how to avoid them

Friday, July 24th, 2020

What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Why SEOs are going to miss the Structured Data Testing Tool

Thursday, July 23rd, 2020

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Thursday, July 23rd, 2020

Google tested the idea of subscription-based services for GMB in April 2019.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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