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Archive for the ‘seo news’ Category

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Why SEOs should care about brand

Friday, July 31st, 2020

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Feedback optimization: A user-first approach to SEO

Friday, July 31st, 2020

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google adds ‘Black-owned’ business attribute to local listings

Friday, July 31st, 2020

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Did the Facebook Ads boycott actually work?

Thursday, July 30th, 2020

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Thursday, July 30th, 2020

Advertisers can now opt to extend the LDU transition period to October.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft launched revamped Bing Webmaster Tools

Thursday, July 30th, 2020

With this launch, Bing added a URL inspection tool with some exciting features.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Search competition: Who are you really competing with?

Thursday, July 30th, 2020

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Wednesday, July 29th, 2020

Sure to be a marathon, the hearings could be dramatic or incredibly dull.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How are marketers improving remote team communication?

Wednesday, July 29th, 2020

With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy — and boost team morale.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google rolling out LSAs and ‘Google Screened’ to select professional services nationally

Wednesday, July 29th, 2020

After successful test, the program goes into general availability.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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