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Archive for the ‘seo news’ Category

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Google extends lead forms to YouTube, Discovery campaigns

Wednesday, August 5th, 2020

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How search data can inform larger online business decisions

Wednesday, August 5th, 2020

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Next on Live with Search Engine Land: Dealing with CCPA and Facebook Ads

Tuesday, August 4th, 2020

Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Ad industry groups launch effort to push for addressable media standards

Tuesday, August 4th, 2020

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How to get a Knowledge Panel for your brand, even without Wikipedia

Monday, August 3rd, 2020

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Video: Jennifer Slegg on Google’s search quality raters guidelines

Monday, August 3rd, 2020

And whether SEOs too obsessed with Google search ranking updates.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

Monday, August 3rd, 2020

The social media marketing week in review: A round up of news and announcements you may have missed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How SEOs can create a free server log dashboard to better understand incoming traffic to your website

Monday, August 3rd, 2020

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Will Google’s Ad Disclosure schema catch on?

Saturday, August 1st, 2020

It’s among several initiatives the company is working on as privacy takes center stage.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




5 tips for starting international PPC

Friday, July 31st, 2020

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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