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Archive for the ‘seo news’ Category

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Google tests reporting security issue false positives in Search Console

Thursday, August 27th, 2020

This should help sites that were mistakenly removed from Google search rectify the issue sooner.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Call analytics: How they can drive down costs and improve search conversions

Thursday, August 27th, 2020

With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Back to school looks very different this year

Wednesday, August 26th, 2020

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google’s new AdSense Reports page makes it easier to toggle and visualize data

Wednesday, August 26th, 2020

Google is also limiting reporting data to the last three years.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




A deeper dive into more of the Bing Search ranking factors

Wednesday, August 26th, 2020

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




2020 Google paid search trends that have nothing to do with the pandemic

Wednesday, August 26th, 2020

With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption

Tuesday, August 25th, 2020

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Early bird ends this Friday for the 2020 Search Engine Land Awards

Tuesday, August 25th, 2020

Enter before Friday 8/28 at 11:59pm PST for our lowest rates. Final deadline Friday September 4th!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




More than 70% of SEOs in the U.S. are men, make more than female colleagues

Tuesday, August 25th, 2020

Men were also charging nearly 67% more than women for project work.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




SEO horror stories: Here’s what not to do

Tuesday, August 25th, 2020

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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