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Archive for the ‘seo news’ Category

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Google now uses BERT to match stories with fact checks

Friday, September 11th, 2020

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

Friday, September 11th, 2020

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How content consolidation can help boost your rankings

Friday, September 11th, 2020

Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




RSAs: Are they living up to the promise? It depends

Wednesday, September 9th, 2020

Marketers weigh in on what they’re seeing from responsive search ads as Google tests making them the default search format.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




InMarket buys NinthDecimal to compete with Foursquare more effectively

Wednesday, September 9th, 2020

The company is positioning itself as an “omnichannel” rather than “location” marketing platform.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google says you can recover from core updates without a new core update

Wednesday, September 9th, 2020

Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Next on Live with Search Engine Land: The SEO gender gap and how to close it

Tuesday, September 8th, 2020

Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content

Tuesday, September 8th, 2020

He also went on the record on if SEO is harder than PPC.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

Saturday, September 5th, 2020

How to respect user choice and still market in California effectively.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Bing’s new robots.txt tester can help SEOs identify crawling issues

Saturday, September 5th, 2020

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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