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Archive for the ‘seo news’ Category

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Video: Drew Madore on how “black hat SEO” has changed over the years

Wednesday, September 30th, 2020

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How to audit sites inside corporate networks

Tuesday, September 29th, 2020

Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft Advertising adds brand safety with IAS partnership

Tuesday, September 29th, 2020

Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

Tuesday, September 29th, 2020

The social media marketing week in review: A round up of news and announcements you may have missed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Is Amazon about to eat Google’s lunch?

Friday, September 25th, 2020

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Friday, September 25th, 2020

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The rise of reputation experience management

Thursday, September 24th, 2020

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google brings bidding to Local Services Ads

Thursday, September 24th, 2020

Only selected advertisers will get access to the auction during the beta period.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Bing applies AI and natural language models to autosuggest, People Also Ask

Thursday, September 24th, 2020

Intelligent answers and semantic highlighting are also rolling out to more markets.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




We’re hiring a new content lead for Search Engine Land and SMX

Wednesday, September 23rd, 2020

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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