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Archive for the ‘seo news’ Category

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Bing rebrands as Microsoft Bing, expands Give with Bing

Monday, October 5th, 2020

The rebrand includes new logos, and Give with Bing is now available in seven markets.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

Monday, October 5th, 2020

Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

Friday, October 2nd, 2020

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google confirms indexing issues with both canonicalization and mobile-indexing

Friday, October 2nd, 2020

Google said it is fixing the issue and there is no action you need to take.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google gives publishers new content ‘Showcase’ on News, Search, Discover

Friday, October 2nd, 2020

There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




45+ expert-led search marketing sessions… just $149

Friday, October 2nd, 2020

Get tactical answers to crucial SEO and SEM challenges at Search Marketing Expo, online December 8-9!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Antisemitic memes in image results highlight vulnerabilities in search

Thursday, October 1st, 2020

“Data voids” enable offensive content to rise to the top of the search results.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Shopping now free globally

Thursday, October 1st, 2020

Initially launched in the U.S. in April, now available worldwide in mid-October.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google takes Local Services Ads to Europe

Wednesday, September 30th, 2020

Searches for local services grew more than 25% YoY across European countries.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Marketers hopeful for late 2021 in-person conferences

Wednesday, September 30th, 2020

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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