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Archive for the ‘seo news’ Category

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Yelp introduces new ‘business accused of racist behavior’ consumer alert

Friday, October 9th, 2020

Well-intentioned initiative might be problematic in some cases.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]

Friday, October 9th, 2020

Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking

Thursday, October 8th, 2020

PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google testing new ‘call history’ feature for Google My Business

Thursday, October 8th, 2020

The missed call log will remain available to businesses for 45 days.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Thursday, October 8th, 2020

The free platform is now open to U.S. small businesses.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Study: Comparing the data from 8 SEO tools

Thursday, October 8th, 2020

Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




What’s changed in Google Ads Locations reporting and why you need a custom report

Tuesday, October 6th, 2020

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Web Stories are coming to Google Discover

Tuesday, October 6th, 2020

Web Stories is being expanded to show in more Google areas.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Tuesday, October 6th, 2020

The new products and features are further indication of Google’s machine learning goals.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google My Business and reviews gain in 2020 Local Ranking Factors survey

Monday, October 5th, 2020

But rankings and conversions aren’t always the same thing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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