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Archive for the ‘seo news’ Category

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Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

Wednesday, October 28th, 2020

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




What passage indexing and natural language processing mean for the future of SEO

Wednesday, October 28th, 2020

Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Holiday 2020 is do or die for many SMBs

Tuesday, October 27th, 2020

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Live, hands-on search marketing workshops… only at SMX

Tuesday, October 27th, 2020

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Video: Mike Blumenthal on review attribution in local search

Tuesday, October 27th, 2020

Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Marsbot is Foursquare for AirPods

Friday, October 23rd, 2020

Its augmented reality for your ears.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads turns 20: The most important trends and changes of the past 5 years

Friday, October 23rd, 2020

Looking back, we can see where the biggest trends in search (and beyond) are heading.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Friday, October 23rd, 2020

Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Thursday, October 22nd, 2020

Pricing and promotions in Google Shopping could be more important than ever this year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google moves one step closer to ads that can deliver personalization and privacy

Thursday, October 22nd, 2020

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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