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Archive for the ‘seo news’ Category

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Google Discovery ads can now use your 4:5 social image assets

Wednesday, December 2nd, 2020

Discovery campaigns can also be paired with lead form extensions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Online shopping hits new records over the holiday weekend

Tuesday, December 1st, 2020

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Video: Elie Orgel on leveraging data for unique content

Tuesday, December 1st, 2020

Write about your niche areas of expertise to rank above the rest.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Actionable, expert-led SEO & SEM training… happening next week!

Tuesday, December 1st, 2020

Join 1,000+ fellow search marketers online, December 8-9, for SMX.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

Tuesday, December 1st, 2020

The social media marketing week in review: A round up of news and announcements you may have missed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The problem with the ‘structured content’ mindset

Wednesday, November 25th, 2020

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google tests multiple contextual links in featured snippets

Wednesday, November 25th, 2020

Google confirms web stories as featured snippets are not a great experience for searchers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Take a peek into PPC routines during Cyber Five week

Wednesday, November 25th, 2020

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google puts some contextual search features in context

Wednesday, November 25th, 2020

Google is using newish language understanding models specific to leveraging conversational context for these search features.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

Tuesday, November 24th, 2020

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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