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Archive for the ‘seo news’ Category

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Thursday, December 31st, 2020

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google algorithm updates 2020 in review: Core updates, passage indexing and page experience

Thursday, December 31st, 2020

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google algorithm updates 2020 in review: core updates, passage indexing and page experience

Wednesday, December 30th, 2020

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Biased language models can result from internet training data

Tuesday, December 29th, 2020

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Monday, December 28th, 2020

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Some early observations on the Google December core update

Thursday, December 24th, 2020

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Will COVID vaccine rollout bring back in-person conferences?

Wednesday, December 23rd, 2020

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Brand reputation and the impact of Google SERP selections

Wednesday, December 23rd, 2020

How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google algorithms vs Google penalties, explained by an ex-Googler

Wednesday, December 23rd, 2020

This former Google quality analyst explains the difference between Google’s algorithms, manual actions, quality and penalties.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

Wednesday, December 23rd, 2020

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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