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Archive for the ‘seo news’ Category

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Health insurance advertisers in the U.S. now required to pass Google Ads certification

Tuesday, April 20th, 2021

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

Tuesday, April 20th, 2021

And why you should use social media as a key component of your negotiation research

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

Tuesday, April 20th, 2021

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google product reviews algorithm update was big but not like a core update, say data providers

Tuesday, April 20th, 2021

Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




WordPress proposes blocking FLoC by default

Monday, April 19th, 2021

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Search Console adds Page Experience report and filters for Search Performance report

Monday, April 19th, 2021

These new reports give us more information to prepare for the new timeline for the page experience update rollout.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google postpones page experience update rollout

Monday, April 19th, 2021

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




We’re all in this together: The partnership between marketing and automation; Monday’s daily brief

Monday, April 19th, 2021

Plus, the local SEO problem of 1-star, no-comment reviews

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How to incorporate search demand in your campaign optimizations

Saturday, April 17th, 2021

Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




One-star ratings on Google are deemed not defamatory and why that’s a problem

Saturday, April 17th, 2021

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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