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Archive for the ‘seo news’ Category

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Facebook revenue almost doubled: Here’s what it means for advertisers

Thursday, April 29th, 2021

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Instant match rates are now available for Customer Match lists in Google Ads

Thursday, April 29th, 2021

Having match rate data upfront can help to contextualize performance expectations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google webspam report: 60% increase in spam detection

Thursday, April 29th, 2021

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief

Thursday, April 29th, 2021

Google updates in-SERP travel planning tools as well

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google lets you report an indexing issue

Wednesday, April 28th, 2021

US users can now communicate to Google if you have indexing issues that you cannot figure out.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Most marketers expect to attend in-person conferences by early 2022

Wednesday, April 28th, 2021

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Apple’s App Tracking Transparency is live; Wednesday’s daily brief

Wednesday, April 28th, 2021

And, at what point does “disruption” become permanent change?

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google announces additional travel advisory notices in search and updates to its trip planning tools

Wednesday, April 28th, 2021

The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Advanced. Actionable. Virtual. See the SMX Advanced agenda now!

Tuesday, April 27th, 2021

Super Early Bird rates expire next Saturday, May 8!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief

Tuesday, April 27th, 2021

Plus, how to adjust your expectations and campaigns for iOS 14

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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