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Archive for the ‘seo news’ Category

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Google I/O announcements, what you need to know; Friday’s daily brief

Saturday, May 22nd, 2021

Plus new Google Ads smart bidding features.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google expands ways to reach new and returning app users and update in-app event tracking

Friday, May 21st, 2021

New features help app developers and marketers work together better too.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief

Friday, May 21st, 2021

Plus, how to improve your brand’s Instagram presence

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google video structured data with Clip markup and Seek markup

Friday, May 21st, 2021

Here are some new methods to make your videos stand out in Google Search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more

Thursday, May 20th, 2021

Google hopes to help advertisers manage bid strategies and drive performance

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google’s LaMDA will enable open-ended voice conversations

Thursday, May 20th, 2021

This might be the voice search functionality we’ve all been waiting for.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

Thursday, May 20th, 2021

The announcements position Google as the middle ground between shoppers and retailers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief

Thursday, May 20th, 2021

Plus, updated phrase match will roll out to all languages in July

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




See who’s speaking at SMX Advanced

Tuesday, May 18th, 2021

Don’t miss this chance to hear what the experts are up to and validate your ongoing search marketing initiatives.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google previews MUM, its new tech that’s 1,000x more powerful than BERT

Tuesday, May 18th, 2021

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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