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Archive for the ‘seo news’ Category

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Why brands should care about inclusion in marketing; Friday’s daily brief

Friday, July 9th, 2021

Plus, Merchant Center guidelines change in August — for the advertiser’s benefit

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google now does soft 404 detection by device type

Friday, July 9th, 2021

This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

Thursday, July 8th, 2021

“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Creative ways to source content ideas from UGC for SEO

Thursday, July 8th, 2021

Uncover unique methods to find relevant topics that go beyond traditional keyword research tools.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




This is your last chance to save big on Search Engine Land Awards entries

Thursday, July 8th, 2021

Get your entry in by next Friday, July 16 at 11:59pm PST, to save $100 off standard entrance fees (per submission)!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Why it’s important to educate your friends and family about search; Thursday’s daily brief

Thursday, July 8th, 2021

Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google’s July 2021 core update rolled out quickly; here is what the data providers saw

Wednesday, July 7th, 2021

While the June core update took a while to start rolling out, the July core update hit hard and fast.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief

Wednesday, July 7th, 2021

Also, Google talks about search rankings and spam prevention.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft Advertising launches Multimedia Ads beta starting today

Wednesday, July 7th, 2021

Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising

Tuesday, July 6th, 2021

New additions to RSAs mean you can customize campaigns around events and searcher locations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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