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Archive for the ‘seo news’ Category

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SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape

Tuesday, August 24th, 2021

There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The case for advertising on search engines other than Google

Tuesday, August 24th, 2021

If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Advertisers can adjust conversion values in Smart Bidding in the coming weeks

Thursday, August 19th, 2021

“This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief

Thursday, August 19th, 2021

Plus, blank images in Top stories and new features in the YouTube results page.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Top stories images aren’t showing in Google Search

Wednesday, August 18th, 2021

The company has confirmed that it’s a bug and is working to resolve it.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief

Wednesday, August 18th, 2021

Plus, PPC targeting tactics for every stage of the funnel

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How to craft a winning Search Engine Land Awards entry: Past judges share their advice

Wednesday, August 18th, 2021

The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




YouTube adds video chapter previews, auto-translates captions in new search functions

Wednesday, August 18th, 2021

The auto-translation option for captions can help creators reach an even wider global audience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




SMX Convert is tomorrow… don’t miss out!

Tuesday, August 17th, 2021

What are you waiting for? Secure your $149 pass now and join us tomorrow at 11:00am ET.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief

Tuesday, August 17th, 2021

And, Google’s tool to report indexing bugs is now available in the U.S.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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